Glycerin is the first ingredient in the Goodal Vegan Rice Milk Pack Cleanser, ahead of water. That single fact explains most of what the product does and why Korean shoppers treat it as two things at once: a dense foam whipped, the brand says, five thousand times, spread over the face and left for a minute or two like a wash-off mask before rinsing. There is no soap and no sulfate anywhere on the list. The cleansing comes from amino-acid surfactants — cocoyl glycinate, lauroyl glutamate, cocoamphodiacetate, lauryl betaine — which is why the finished pH lands around 6, close enough to skin's own to leave the barrier alone.

Korean name: 구달 비건라이스 밀크 팩 클렌저
Size: 150ml